Now onboarding founding partners
Meta's health restrictions blinded your campaigns, and GA4 can't be used with PHI. Kalman connects to your telehealth stack, strips PHI before anything leaves, and sends Meta and Google Ads a HIPAA-compliant signal built on approved patients — not form fills.
01 / Signal lost
Health and wellness restrictions cut Meta off from the events that matter. Here's what that does to your growth.
Restrictions limit or block lower-funnel events like Purchase and Lead. Your campaigns optimize on page views and guesses.
Ads Manager under-reports, ROAS looks broken, and nobody can say what a patient actually costs.
Optimizing on form fills attracts tire-kickers. What matters is approved, paid and refilled — and Meta never sees any of it.
Without a clean signal, campaigns never exit learning and every budget increase is a gamble.
A browser pixel on an intake flow can leak health context. Legal wants it gone. Marketing needs the data.
Outcomes live in the EMR, pharmacy, Stripe and CRM. None of it sits where a marketer can use it.
Enterprise sales cycles, long implementations, health-system pricing. You need this fixed before next week's spend.
The data isn't gone. It's just noisy. See the Kalman effect →
02 / Google
Google Analytics isn't covered by Google's BAA, so telehealth teams pull it off intake and checkout, and Google Ads goes blind on the clicks that cost the most. Kalman replaces it with HIPAA-compliant analytics and sends Google Ads conversions built on approved patients.
CH-02A · Analytics
See which campaigns, keywords and landing pages bring patients, from the first click through intake, approval and refill, without sending health information to Google.
{
"conversion_action": "Qualified",
"conversion_date_time": "2026-11-03 14:22:07-05:00",
"gclid": "Cj0KCQ…",
"user_identifiers": [
{ "hashed_email": "sha256:…" },
{ "hashed_phone_number": "sha256:…" }
],
"conversion_value": 289.00,
"currency_code": "USD"
}A neutral conversion name, a click ID, hashed identifiers and a value. Nothing about the visit.
CH-02B · Google Ads
Approved, paid and refilled patients go back to Google Ads server-side, with a value, so Smart Bidding learns to find patients instead of form fills.
CH-02C · Same firewall
Conditions, medications and intake answers never leave. Google gets a neutral conversion name, a click ID, hashed identifiers and a value.
03 / The Kalman effect
Nothing about your ads changes. What changes is what Meta and Google can see: approved patients, sent server-side, with PHI stripped before anything leaves.
Before Kalman
After Kalman
↔ Drag to apply the Kalman effect.
04 / How it works
The same loop that steered Apollo, pointed at your patient data. Four steps, running on every event.
Swap the browser pixel for a first-party tag. Connect your telehealth stack with server-to-server webhooks.
An allowlist strips PHI inside Kalman's environment. If a field isn't explicitly allowed, it doesn't leave.
Kalman values each lead by what happens next: provider approval, payment and refills. Not the form fill.
Meta and Google Ads get a HIPAA-compliant, value-based signal built on approved patients, and learn who to find next.
05 / Mission control
True cost per approved patient and lifetime value, by campaign and by creative. One place, every day.
| Creative | Approved | Cost / approved |
|---|---|---|
| Creative A · UGC video | 162 | $236 |
| Creative B · Static, price-led | 88 | $336 |
| Creative C · Founder story | 121 | $264 |
| Creative D · Carousel FAQ | 47 | $421 |
Cost per approved patient · trend
Refill cohorts
Share of each monthly cohort still refilling. Sample data.
06 / Built for telehealth
Startup and scaling direct-to-consumer telehealth brands, and the scrappy teams running their paid acquisition. Not hospitals, health systems or payers.
Who it's for
Media buyers, growth leads and founders who need clean data before next week's spend, not after a six-month implementation.
What it plugs into
07 / Roadmap
Kalman becomes the place scrappy marketers go to understand their customers, analyze acquisition data every day, and send the right signal back to every channel that needs it.
In orbit now
Meta Conversions API
Google Ads + HIPAA-compliant analytics
Inner orbit · Channels
Outer orbit · Platform
08 / Why the name
In 1960, Rudolf Kálmán published a way to find the true state of a system hidden inside noisy measurements. It helped guide Apollo to the Moon. We use the same idea to find your real patients inside Meta's blurred data.
09 / Security
HIPAA-compliant from day one. Ad platforms get a signal, never a patient record.
SEC-01
Only fields we've explicitly allowed can leave. Everything else is dropped by default.
SEC-02
We sign a BAA with every customer, on every plan, before any data flows.
SEC-03
Every outbound event is logged, so you can see exactly what was sent and when.
SEC-04
Encrypted in transit and at rest.
10 / Pricing
Pick a plan, connect your stack, start sending a clean signal. Founding partners lock their rate for 12 months.
Plan 01
$499/ month
Fix Meta and Google tracking.
Plan 02 · Recommended
$1,499/ month
Fix tracking and see what a patient really costs.
Plan 03
From $2,999/ month
For agencies running several telehealth brands.
KLM-10 Signal audit
Get a free signal audit. We'll look at what Meta and Google receive today, what it's missing, and what a clean, approved-patient signal would change.
No health information needed.
